Chris Randalls

Bedford St Laundry

A self-described womenswear label for the complex urban heroine. BSL approached me to assist in concepting a new logo that gave them a more contemporary look while still staying true to their brand aesthetic.

The result was the combination logo, word, and letter marks to be used across different situations, with the primary mark drawing inspiration from laundry/sewing - a nod to what they currently do as well as their existing mark.